Our primary mission at Hur Saffron is to bring the highest quality saffron there is in the market to our costumers at its best value. For example, our Super Negin saffron price per gram is lower compared to what is sold at your local supermarket, with our quality, smell, taste and colour unparalleled to any of our competitor.
We value sustainability within landscapes and agriculture within them. We can achieve more sustainable farming by encouraging and empowering our farmers to use less water using modern and ancient techniques and also by using organic fertilizers.
At Hur Saffron, we insist on using a more modern approach to sell and market such a traditional commodity. Our vision for the future of the company is to further our products and to collaborate with local and international tastemakers.